Book Do The Right Thing Link to blog post or cut n paste this link:
http://www.greatleadershipbydan.com/2018/01/great-leaders-know-core-business-model.html#.WmIhpF7cnIk.google_plusone_share
(no affiliate fee) 

Excerpt from the book Do The Right Thing:
Elon Musk, Steve Jobs, Jack Welch, and even Thomas Edison are a few of the great visionary leaders in their respective industries. What made them such great leaders was not just one aspect of their management style or their respective innovations. What made them great leaders was their ability to attain great vision or more accurately a great core business model vision.

For a great enterprise vision to be realized one must have more than just a vision of an innovation or perceivable future. Leaders must have a workable product or service and a sustainable operation. You see many people have great ideas but cannot attain a sustainable product and business operation. It is only when they achieve both a workable product and a sustainable operation that produces profitability is a great vision realized or a core business model vision attained.

My Two Loonies Worth:
Appreciate the emphasis of creating and expressing a Great Core Business Model Vision. 
In doing, you adhere to two important wise practices/inspired standards of business
(1) clarify from consistency and (2) collaborate from community

However:
While mission, vision and values are useful for clarification and collaboration, equally important is identifying and sharing the Imagined Futures and Current Reality storyline.
Without them it's difficult to actualize the imagined futures and realize the current reality. 

Duryea's book adds to the conversational mix ... enjoy the blog post and his book.

Ensure your due diligence before using the ideas suggested in the book, workshop, course, mastermind, blog post, videos shared by WELLth Movement and is WELLthers. 

"Are you ready to realize tomorrow's outcomes today?"

Yours for the wellth of it,

EARNINGS DISCLAIMER:
We don’t believe in “get rich” programs – only in hard work, adding value, building a real and professional career, and serving others with excellence and constancy. Our products, services, and experiences – our programs – are intended to help you share your message with a wider audience and to make a difference in the world while growing your personal brand, business, and/or workplace. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. Please don’t enroll in our programs if you believe in the “money for nothing get rich quick” myth or ideology; we only want serious people dedicated to real professional development who want to add value and move humanity forward. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We just want to help by giving great content, direction, and strategies. What we can guarantee is your satisfaction; we give you a 100% satisfaction guarantee, so if you are not happy for any reason with the quality of our work, just ask for your money back. You should know that all programs by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Making decisions based on any information presented in our programs, should be done only with the knowledge that you could experience risk or losses just like any entrepreneurial endeavor. Use caution and always consult your accountant, lawyer, or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions, and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. Anyway, all of our terms, privacy policies and disclaimers for this program and website can be accessed via this link. It’s basic stuff — don’t think you’re guaranteed to make money easily or at all, consult professionals before starting/operating businesses, understand there is risk in being an entrepreneur, etc — but we feel transparency is important, and we hold ourselves (and you) to an incredibly high standard of integrity. That’s why we also put our disclaimers on all our pages, why we give you our contact information for any questions, and why we give you a 100% satisfaction guarantee. Thanks for stopping by to us our programs. Until next time, make it a wellthy-wealthy day.